Oscar de la Renta Talks New Fragrance, A B-day Gift From Anna Wintour, And So Much More!

According to fashion writer, Cheryl Wischhover,

"It’s not often that one gets an invitation to hang out with a legendary designer at his country home, but that’s exactly what happened yesterday when a group of beauty editors was welcomed into Oscar de la Renta‘s quiet spread in Connecticut.

The occasion? The launch of the first perfume developed completely under his control since the house won back its fragrance license last year after a long, expensive battle with former partners. Most perfume launches don’t enjoy such a personal and heartfelt celebration, but this one was particularly special to Oscar, his family, and the company. While Esprit d’Oscar, a reinterpretation of the original Oscar scent was sent into the world with an appropriate amount of fanfare, the new fragrance, called “Live in Love” is obviously the designer’s statement to the world of beauty that he’s back.



The scent launches in October, and will include a body lotion ($49-$98). Like most things Oscar designs, this fragrance is for women, not girls. It’s a sophisticated green floral, and after being thoroughly spritzed upon walking onto the lovely patio, I can report that it dries down to a lovely, subtle, musky finish.

As for the campaign? Rather than throw another pretty celebrity into the already celeb-littered fragrance ad landscape, Oscar wanted his ads to be memorable, and to be instantly recognizable “when you cover up the picture of the bottle.” The solution? An old-school stylized sketch of a woman, a throwback to how beauty products were advertised in the 50s and 60s. It manages to look completely modern, and one of the editors pointed out that the woman looked like Erika Bearman (aka @OscarPRgirl) (who was at the lunch and absolutely killing it in a pair of navy high-waisted palazzo pants).

At lunch with Oscar, who is quite effusive and chatty (and is clearly at an age where he no longer really cares what he says), he kept the table in stitches while regaling us with stories. He celebrated his 79th birthday last week, but said, “I hate celebrations. A birthday means something only before 15 and after 90.” But he received a surprise gift this year, courtesy of Anna Wintour. Further fueling our suspicion that this Vogue archive might actually be happening, Oscar told us that Anna gave him a leather-bound book containing every single picture of every Oscar de la Renta garment that has ever appeared in Vogue. With a 30+ year career under his belt, the Vogue team obviously had to dig deep into the archives. There were also letters from his wife, Anna, and celeb fans like Hillary Clinton and SJP.

Oscar’s also throwing some resources and creativity at his beauty business to keep up with his successful fashion line, which has seen a resurgence lately, with everyone from starlets to A-listers wearing his designs. We can expect more fragrances in the near future, as well as *gasp* a nail and lipstick line. Can you imagine how gorgeous this will be?

Cheers to Oscar and his family, and we’re looking forward to his next surprise." - Fashionista.com

Oscar de la Renta, designer of the First Lady in the Country

Oscar de la Renta

Oscar de la Renta left his native Dominican Republic, and moved to Spain, where he fell in love with fashion and later became a designer whose funds are used by celebrities, including the mothers of the United States.

The success story of Oscar de la Renta is a story of hard work to achieve the dream. De la Renta was not born in the city of fashion, men whose real name is Oscar Aristides Renta Fiallo was born on July 22, 1932 in Santo Domingo, Dominican Republic, with a mixture of blood from the Dominican Republic and Puerto Rican mother's side the father.

However, since childhood, de la Renta knows his future is not in Dominica. Therefore, at the age of 18, he moved to Spain to study art he loved, the Academy of San Fernando, Madrid. However, the painting made him tired, De la Renta young people prefer to see the fashion world's most dynamic and colorful.

He then changed direction, plunge into the world of fashion and learn directly under the leadership of the famous Spanish designer Cristobal Balenciaga. Done knowledge gained from Balenciaga, Antonio de la Renta followed Castillo moved to Paris and worked as a fashion assistant at the Lanvin fashion house.

In 1963, de la Renta set foot on American soil and the work of Elizabeth Arden as a design line of accessories, footwear as well. At the same time, de la Renta is also working on designs for the line of ready-to-wear for Christian Dior in New York.

Sketch the design of Oscar de La Renta
for Michelle Obama & family

In an interview, de la Renta says, what he did, then, is to follow the advice of the editor in chief of Vogue, Diana Vreeland.

"Diana said ready to use is the business I have to do because they make money, and Elizabeth Arden that my reputation has increased rather than continuing to sink behind the name of Dior. I took his advice and I am successful," he said.

Following the advice Vreeland, de la Renta to continue his career at Elizabeth Arden in 1965, when he decided to go out and build their own record with Jane Derby. When Derby died a few months later, de la Renta took over the company and turn it into an international brand.

Today, Oscar de la Renta stores can be found in various parts of the world, from the United States, place de la Renta has a network of stores in California, Florida, Nevada, New York and Texas, then the main mode of European cities, including Madrid and Greece as well as in Dubai.

The collection is also distributed through a network of exclusive department stores such as Neiman Marcus and Saks Fifth Avenue. De la Renta was the first Dominican designer who designs for French fashion house, where he designed haute couture collection for Pierre Balmain 1993 to 2002.

The man who is now 78 years old also was a designer who has received the award for best design version of the Council of Fashion Designers of America (CFDA) in 2000 and 2007, also granted the Lifetime Achievement Award in 1990 .

From the country of origin, de la Renta was awarded the title of Juan Pablo Duarte and Christopher Columbus on his contribution to the world of fashion and promotes the name of the Dominican Republic.

The designers of the Motherland only thing that makes the income is different from other designers is a design that is always used by the U.S. homeland, began to Betty Ford to Laura Bush.

In fact, the Chairman of the Board of Washington National Opera Jane Lipton Cafritz once said: "Oscar de la Renta knows how to dress in Washington, all from the mother country, despite having a favorite designer, eventually using a collection of Oscar. "

One Renta collection is still under discussion is an embroidered black dress accented Nancy Reagan used in 1988. This is the dress of gold used, Hillary Clinton, when he received a Grammy in 1997 for the award for best speech.

Meanwhile, Laura Bush could be a holder of many fashion magazines to use a red dress made by Oscar de la Renta for the inaugural ceremony of George Bush at the Kennedy Center Honors, the White House.

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