Looks like Club Monaco the mid-priced high-end casual clothing retailer which is owned by Polo Ralph Lauren is stepping up to the mouse pad and taking their styles to the internet. Dhani Mau of Fashionista.com has the scoop below.Club Monaco dipped their toes into online retail last year when Shopbop started selling a selection of their wares, but next year the retailer is finally launching their own e-commerce shop!
Eight months ago, Ann Watson, Club Monaco’s vice president of marketing and communications, told WWD of their Shopbop collab, “This came from a pure consumer demand. We get daily requests for online shopping and we want to satisfy our customers and bring it to them in a very special way.” Our expectations are high for the brand’s e-commerce efforts–Club Monaco has always been very strategic about marketing (hence the Shopbop test) and most likely put a lot of planning into the launch. Plus, their website is already awesome.
Spring 2012 will be the first collection available to shop online and we already have pics and all the scoop on what’s in store for January, February and March.
Watch the new exclusive music video "Excuse My French" from Brooklyn-based Americans in Paris. Like the outfits? Find them at your nearest Club Monaco store